New F1 Logo

[ScotsBrutesFan]

We have had the speculation about it and now here it is

The full corporate edition....

formula-1-new-logo.jpg

And how its currently being used by Formula1.com on their twitter feed.

New logo usage.jpg
This may of course vary if there is to be a new set of associated graphics etc.

So what do we really think now that's it is official... simple and effective or cheap and nasty?

[bella]

i like it a lot. it's simple, straightforward, fits in with a lot of massive company branding and is easy to use. the previous one was very hard to integrate into modern graphics and fonts (even from when it was new), and didn't really fit the identity of the series. ultimately it doesn't affect the racing, but it affects the branding and the way the series can be promoted.

the fandom outrage has been quite amusing and almost all focussed on "I DON'T LIKE CHANGE". i get the shortcomings from a design perspective but nobody seems to have any better ideas... or they're not willing to share them lest their work be stolen.

[chillibowl]

Agreed. Has a simple and clean look. Sort of retro even. I like it more then the current one to be honest.

But is it a little too 'Force Indiaish'?

[crmalcolm]

Originally Posted by chillibowl

Agreed. Has a simple and clean look. Sort of retro even. I like it more then the current one to be honest.

But is it a little too 'Force Indiaish'?

Any Force India connotations are rendered obsolete when they change name. Overall, seems like a good design. Simple enough to work across many platforms, translates to monochrome well, and gives the impression of a 'racing line' through a curve.
If a new logo was needed to signify a change in regime, then this seems to fit the bill nicely.

[Alfaholic]

Originally Posted by chillibowl

Has a simple and clean look.

Unlike the cars! Needs more winglets, flick-ups and strakes to reflect modern F1

[Sodemo]

Amazing. F1 is now fixed.

[bella]

Originally Posted by Sodemo

Amazing. F1 is now fixed.

i don't think anyone is suggesting anything like that...

[Richard C]

Originally Posted by bella

i don't think anyone is suggesting anything like that...

Really? They did make quite a big deal about it on the podium at Abu Dahbi race and was the centerpiece for the 2018 introduction. So I can somewhat agree with the comment about “F1 is fixed”. I rolled my eyes during the podium video.

What I think has happened is they they have been caught up in the excitement of their own rebranding exercise. I have seen this from the inside. The marketing team spends hours obsessing over color palettes, logo designs and other choices. The importance becomes inflated due to the time spent designing and selecting. Also marketing teams only get the chance to rebrand infrequently so that also adds to the excitement. Then when you settle on the new content you want to share it immediately. Problem is... While I am sure the marketing folks are excited, at the end of the day it’s just a logo. IMHO they overplayed it’s importance by how they announced it on the podium.

As to the new logo itself? It’s fine.

Richard

[Paradise City]

It's fine seen here in print.

For whatever reason, it doesn't look good televised. I had to stare at it to make out the f and the 1 on the screen. It just looked like a couple of blocks.

If the old one had of been new, it would make a good new logo. If you catch my drift.

[Mike Harte]

It's symptomatic of the new regime at FOM.

When Mr E ran the show, it was him and a couple of underlings who mainly worked out of his London townhouse home.

Now, FOM has moved into plush offices in Central London, has 4 top dogs and staff aplenty, all doing the job of one man and his dog.

Formula 1, welcome to the glitzy world of international commerce.

[bella]

i think a lot of people would enjoy the sport a bit more if they weren't so pessimistic and didn't immediately revert to criticism all the time.

Originally Posted by Richard Casto

Really? They did make quite a big deal about it on the podium at Abu Dahbi race and was the centerpiece for the 2018 introduction. So I can somewhat agree with the comment about “F1 is fixed”. I rolled my eyes during the podium video.

What I think has happened is they they have been caught up in the excitement of their own rebranding exercise. I have seen this from the inside. The marketing team spends hours obsessing over color palettes, logo designs and other choices. The importance becomes inflated due to the time spent designing and selecting. Also marketing teams only get the chance to rebrand infrequently so that also adds to the excitement. Then when you settle on the new content you want to share it immediately. Problem is... While I am sure the marketing folks are excited, at the end of the day it’s just a logo. IMHO they overplayed it’s importance by how they announced it on the podium.

they said they would, so they did. it's an entire rebranding exercise, not just a new logo. the new logo is a symptom of the rebranding, not the centre of it. it kind of did deserve a big fanfare because like the marketing video says, it's a new era. both in promotional guff sense and real life.

they're finally acting like it's a big sports event worth billions of pounds a season. the big important stuff gets a massive fanfare - see the top 3 from quali and the race lining up in front of the grandstand in front of the fans instead of the teams for example. immediate interviews and reaction shared with the *fans*, not just the media.

it's change. f1 had been stuck in the 80s in marketing terms under bernie. he failed to capitalise on the success of the formula and chose to just draw money straight out from hosting and tv fees. these guys are going to modernise it and finally make the most of it all.

f1 is - and has been for decades - too big for its humble british understatement. companies putting money into it don't *want* understatement... if they wanted that they'd get involved with something a bit more grass roots. you know, like the heineken formula ford festival or something

[Richard C]

Originally Posted by bella

i think a lot of people would enjoy the sport a bit more if they weren't so pessimistic and didn't immediately revert to criticism all the time.

I don't think you mean just me as you quoted me below the text above. And I agree 100% with your sentiment. But... for me, I am not being critical just to be critical. I also try to celebrate the positives when I see them.

Originally Posted by bella

they said they would, so they did. it's an entire rebranding exercise, not just a new logo. the new logo is a symptom of the rebranding, not the centre of it. it kind of did deserve a big fanfare because like the marketing video says, it's a new era. both in promotional guff sense and real life.

How did that video sell me or anyone on it being a new era or anything special? I stand by my comments.

That video is now on YouTube (posted by Formula 1 itself).

https://www.youtube.com/watch?v=0za98VMTPck

It is titled "A New Era Awaits | 2018 F1 Logo Reveal". Clearly it is more about the logo and less about a "new era". God help us if a new logo defines a new era!

Some may say its easy to be an armchair quarterback on this stuff, but I don't think hindsight is required to see this should have been done differently. I would have...

1. Not introduced the logo on the podium if the logo was the only thing new to introduce. If they wanted to do something special on the podium (such as a video), then focus on the "product" and the 2018 season

2. They are missing a new story to tell. For example, it could contain something like... new venues, new fan experiences, etc. Tell us why the new ownership will define a new era. You could fold in new logo and other "design" elements at that same time, but they are ancillary and not the centerpiece. Rebranding has to be more than just logo, color palettes, etc. They also need to have a new message. That was missing.

IMHO this was a marketing faceplant. However, I can imagine there was a mandate to do something on the podium at the end of the year. Some of the examples I mention above (new this that and the other things) are likely just not ready enough to be promoted.

Richard

[bjohnsonsmith]

Originally Posted by Sodemo

Amazing. F1 is now fixed.

[chillibowl]

for those who want to read more about the logo, comments the design firm/team, and how they hope to implement these design concepts (of which the logo is just one part).

for those interested in this kind of stuff then there is a lot of interesting insights...for those that dont like this kind of stuff then its filled with a lot of empty platitudes.

so fun for everybody!

https://www.creativereview.co.uk/for...ennedy-london/

[NaBUru38]

The horizontal bars of the F are too long, therefore the logo is too wide.

[Akrapovic]

It looks like a fake clip art version of the ESPN logo, made in Word Art '97.

I don't like it but I'm not overly fussed, there's not many series with nice logos at the moment. LM24 one is quite nice, I like negative space use.

[chillibowl]

Originally Posted by Akrapovic

It looks like a fake clip art version of the ESPN logo, made in Word Art '97.

Perhaps a conscience decision to align the logo, and ultimately the sport, with ESPN and ultimately it's streaming platform.

[Gingers4Justice]

Considering I'm precisely as old as the previous F1 logo and I've been following the sport since my memory began, it's probably not a good thing that it took me best part of 20 years to have my "oooooooooooh - there's an invisibe '1' in the middle!" moment.

Although perhaps that says more about me than the F1 logo...

Either way, considering these things usually take some getting used to, the fact I instantly recognise it as Formula-Oney must be a good thing.

In truth, they can change the logo all they like, I'll never forgive them for replacing this before the start of each Grand Prix:
https://www.youtube.com/watch?v=qgiBkydMW8k

[jimclark]

Originally Posted by Gingers4Justice

Considering I'm precisely as old as the previous F1 logo and I've been following the sport since my memory began,

In truth, they can change the logo all they like, I'll never forgive them for replacing this before the start of each Grand Prix:
https://www.youtube.com/watch?v=qgiBkydMW8k

I'm nearly 3x the previous logo's age and been following since the same.

Agree completely... 'Always got my blood rushing and I knew it was now definitely "SHOWTIME!!! "....

[Graz]

Who cares, honestly. It still just says "F1."

[Mekola]

It reminds more the door windows of a sportscar like a Lamborghini Countach or a DeLorean, or a part of a street track...

[Armco Bender]

Looks like 2 dachshunds trying to get through a cat door.
I wonder how many squillions they paid for that?.

[ScotsBrutesFan]

For me it's indistinct. It looks like a logo for a company that has the initials rrI or FrI where the F is made using the lesser "r"

If it's clearly be a number 1 then it should have the flick at he top as a minimum even if a "base" isn't in keeping with the overall design

I'm sure that we will all get used to it, but for the "pinnacle of motorsport" to have a logo that's not sharp clear and instantly recognisable as being F1 is inexcusable.

[F1Guy]

Apparently, the Australian GP Corporation now needs to find an extra few hundred thousand dollars to re-do most of their 2018 'F1' branded signage, etc. for the next race!

Communication people, communication.

[insane014]

Bend into a barrier! Nice! Very symbolic of how F1 has hit the wall these days.