Some random talk relating to F1. I was watching the "the inside line" today and they showed the budgets of the F1 teams, concerning last year.
Ferrari was said to have spent 380m euros, Mercedes 310 or 320m euros, Red Bull some 250m(I think, don't remember too well after Mercedes), Mclaren some 210m. Teams like Williams were spending the level of the VAG LMP1s, ie, 150m.
That's why it shouldn't be too difficult for WEC to attract the likes of Peugeot and etc. They can spend "only" 100-150m euros and have a reasonable shot at winning LM and the championship. The marketing won't be as big as with F1 but car purchasers will eventually know about it, even if they don't follow the series.