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Old 4 Sep 2017, 03:45 (Ref:3764349)   #1
peckstar
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Prodrive Racing Australia No More?

Prodrive looking at name change for 2018

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Speedcafe.com has learned that from next season, PRA could be rebranded Tickford Racing if plans for a unified identity go ahead.
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Old 4 Sep 2017, 04:02 (Ref:3764351)   #2
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Why would someone pay a licence fee to use a name (prodrive) that doesn't mean anything to the average consumer?
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Old 4 Sep 2017, 04:07 (Ref:3764353)   #3
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Im not sure that heading is correct, merely a rebrand. The history will continue as will all the legal committments like drivers sponsors etc

Prodrive Racing Australia rebranded? might be better
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Scott and Chaz 1-2 in 2017

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Old 4 Sep 2017, 05:58 (Ref:3764376)   #4
one five five
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Not really any different to PRA being known as "Ford Performance Racing" in 2013 and 2014 (under the current ownership) is it?

The business would presumebly still be Prodrive Racing Australia?
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Old 4 Sep 2017, 07:23 (Ref:3764387)   #5
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Umai Naa should be qualifying in the top 10 on the gridUmai Naa should be qualifying in the top 10 on the grid
It's still GSR to me
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Old 4 Sep 2017, 08:12 (Ref:3764397)   #6
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It'd be good to see the Ford Tickford Racing name return
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Old 4 Sep 2017, 10:18 (Ref:3764420)   #7
V8 Fireworks
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It'd be good to see the Ford Tickford Racing name return
Well without the Ford bit, given Ford's lack of interest.
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Old 4 Sep 2017, 10:25 (Ref:3764422)   #8
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Umai Naa should be qualifying in the top 10 on the gridUmai Naa should be qualifying in the top 10 on the grid
Tick Racing? Sure
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Old 4 Sep 2017, 10:54 (Ref:3764431)   #9
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Razor should be qualifying in the top 5 on the gridRazor should be qualifying in the top 5 on the gridRazor should be qualifying in the top 5 on the grid
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Originally Posted by GTRMagic View Post
Why would someone pay a licence fee to use a name (prodrive) that doesn't mean anything to the average consumer?
So does Prodrive (David Richards/UK head office) actually have anything or any ownership with PRA or just in name only?
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Old 4 Sep 2017, 11:15 (Ref:3764434)   #10
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one five five should be qualifying in the top 10 on the grid
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So does Prodrive (David Richards/UK head office) actually have anything or any ownership with PRA or just in name only?
No, David Richards/Prodrive sold the team to Rusty French and Rod Nash at the start of 2013. Included in the sale were the rights to use the "Prodrive" name in this series.
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Old 5 Sep 2017, 20:32 (Ref:3764803)   #11
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The business would presumebly still be Prodrive Racing Australia?
Doubt it, whole purpose of the exercise seems to move to a marketable brand name, as well as avoid paying a royalty for no real benefit.
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Old 6 Sep 2017, 11:48 (Ref:3764922)   #12
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one five five should be qualifying in the top 10 on the grid
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Doubt it, whole purpose of the exercise seems to move to a marketable brand name, as well as avoid paying a royalty for no real benefit.
There is a difference between what the brand name is on the outside, and what the business name is registered with the authorities as..
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Old 6 Sep 2017, 18:23 (Ref:3765007)   #13
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Changing a company's name is not difficult, just needs a form to be lodged with ASIC and a cheque cut for about $400 and it is done.
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