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28 Nov 2016, 02:09 (Ref:3691612) | #26 | |||
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It's of course not all about racing but if the Kia is rear wheel drive and using a similar engine configuration to the race car, that provides a stronger link from an image point of view. |
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28 Nov 2016, 05:53 (Ref:3691637) | #27 | |||
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Parked among the Bimmers, Audis and Mercs it didn't look out of place so I wondered what it was. Absolutely no Kia identification that I could see, just the Quoris. Guess they are marketed like Infinity or Lexus in Europe as a separate upmarket brand. |
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28 Nov 2016, 20:46 (Ref:3691870) | #28 | ||
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29 Nov 2016, 06:03 (Ref:3691962) | #29 | |
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29 Nov 2016, 07:56 (Ref:3691978) | #30 | |||
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Whereas Kia's styling is getting very interesting since Peter Schreyer joined. I've also driven a couple of cars that were not base trolleys, and they are good cars outright, but exceptional value for money. Hyundai has some very nice technology coming along and Kia has it too. the little turbo 1.6 with 265nm is outstanding for $30k. Hyundai is launching its "N" performance brand with what would seem to be a pretty brutal Golf GTI rival which will apparently have a 2L engine pumping 200kw, and you'd bet Kia will have a version of it. They do also have the Genesis twin turbo V6 elsewhere in the world. There's no doubt Kia have the funds to do it, and the desire to market themselves and improve the public perception of their cars. In the negative side, they have spent an awful lot of money on Tennis. No powder room here, but imagine if Hyundai and Kia homologated an engine that is common, did their own bodywork with common parts underneath, and had a 4 car team, or two separate teams! |
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29 Nov 2016, 09:04 (Ref:3691992) | #31 | ||
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Same same for GM, Ford and Lincoln etc, VW etc , they build for different markets and demographics, Toyota , Honda all the same .
One side aims for the young city dwellers, one side aims for family's in the suburbs, SUV's etc Good business practice |
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29 Nov 2016, 09:18 (Ref:3691996) | #32 | |||
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Interesting to wonder what the lie of the land would have been like nowadays if the "V8 Bathurst" hadn't have been established a few weeks later in 1997, and just the original race for Super Tourers held... |
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29 Nov 2016, 09:37 (Ref:3692001) | #33 | ||
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I've also wondered if ST would've seen greater sustainability if they hadn't taken up the ARDC's offer. Many catagories in Australian motorsport are hinged around a Bathurst event of some sort. Hard to imagine what the domestic scene would be like without the place. |
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29 Nov 2016, 13:25 (Ref:3692069) | #34 | ||
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No, as in Hyundai and Kia are owned by the same company like Chevrolet and Holden are GM. You wouldn't see both as factory teams or represented by both manufactures. It would be either or, not both.
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29 Nov 2016, 22:46 (Ref:3692232) | #35 | |
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What about this New Kia GT via wheelsmag.com.au https://www.wheelsmag.com.au/news/16...-global-reveal
Sent from my iPad using Tapatalk |
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30 Nov 2016, 01:28 (Ref:3692252) | #36 | |||
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30 Nov 2016, 01:53 (Ref:3692255) | #37 | ||
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Kia Sponsors Australian Tennis Open Til 2018
If you think about the timing of this, the Aus Open tennis concludes at the end of January 2018.. and Supercar may commence in March 2018 in Adelaide... |
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30 Nov 2016, 02:23 (Ref:3692261) | #38 | ||
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Hmm, you'd ask the question of when the marketing budgets are divvied up, but it is absolute proof they have the cash if they decide to do it... That is real money.
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2 Dec 2016, 13:02 (Ref:3692968) | #39 | ||
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Don't see a whole lot of Audi R18s or Mercedes F1 W07 Hybrids out on the road either. But people do buy other types of Audi, Merc or Nissan so the manufacturers presumably find the racing platform favourable. Or in the case of Nissan, don't.
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2 Dec 2016, 22:31 (Ref:3693209) | #40 | ||
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I'd suggest to you that Mercedes and Audi gain as much through technology development as well as worldwide brand leverage in those two categories, so your point isn't very well made when you compare it to Kia entering a domestic Touring Car series in a smallish market when compared globally.
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3 Dec 2016, 18:12 (Ref:3693363) | #41 | ||
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99% of racing is advertisement for the brand as a whole, not for the specific model. Yes, they can try to push a specific model with the car they're racing, but it's more aligned for everything in their lineup.
For example, you've got a Holden supporter who's out looking for their first new car, and while a Commodore might be out of their budget, they'll still go down to the Holden dealer and pick up say, a Cruze, Astra, or Spark because they support the brand. |
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4 Dec 2016, 01:03 (Ref:3693436) | #42 | ||
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People *****ed about Sierra's because you couldn't buy one here.... but judging by the comments above that shouldn't have mattered, as the "Ford brand" was getting promoted? |
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4 Dec 2016, 02:48 (Ref:3693457) | #43 | |
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Depends on the marketing department.
Some want to increase brand awareness as a whole, while others want to focus on a model. I don't think Ford Australia had a whole lot to do with the Sierra. |
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4 Dec 2016, 07:58 (Ref:3693494) | #44 | |||
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I get the feeling with the huge number of marques and models available in Australia the fan base has moved on from the pure Ford vs Holden tribalism and now follow teams and drivers more than brands. |
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4 Dec 2016, 15:59 (Ref:3693588) | #45 | |||
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I thought it was the latter. And during the Mustang/Sierra Group A era, there was no V8 Falcon available for a significant period of time, rendering that option impossible. |
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5 Dec 2016, 14:42 (Ref:3693899) | #46 | ||
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Kia GT without camo:
http://jalopnik.com/the-2017-kia-gt-...get-1789602108 Real nice looking bit of kit - could easily see that racing against the current cars. Twin turbo 3.3l V6 might get some interest too... |
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5 Dec 2016, 20:50 (Ref:3693983) | #47 | ||
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I also like that hyundai and kia are being discussed in same sentence with BMW and Audi The cheap koreans have come a long way |
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6 Dec 2016, 01:50 (Ref:3694037) | #48 | ||
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6 Dec 2016, 01:56 (Ref:3694038) | #49 | |||
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Hyundai made old Mitsubishis under license, and they were cheap, so plenty of people bought them. Kia got their current start making the Ford Festiva. Plenty of people like cheap and it is a profitable way to get off the ground. |
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8 Dec 2016, 05:47 (Ref:3694676) | #50 | ||
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AA this week suggests that both WP & prodrive have approached Kia for discussions, however only one of these two were engaged in discussions..
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