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Old 27 Nov 2017, 00:58 (Ref:3783324)   #16
ASCII Man
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ASCII Man should be qualifying in the top 3 on the gridASCII Man should be qualifying in the top 3 on the gridASCII Man should be qualifying in the top 3 on the gridASCII Man should be qualifying in the top 3 on the grid
It looks like a very generic logo that seemingly was made by an intern with a "free" copy of photoshop. It looks so bland and not at all distinctive or indicative of the F1 brand...

Leave it to them to fix things that aren't broken while leaving the broken things unattended to, or even making them worse.
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Old 27 Nov 2017, 00:59 (Ref:3783325)   #17
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Bend into a barrier! Nice! Very symbolic of how F1 has hit the wall these days.
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Old 27 Nov 2017, 09:54 (Ref:3783426)   #18
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TzeiTzei should be qualifying in the top 5 on the gridTzeiTzei should be qualifying in the top 5 on the gridTzeiTzei should be qualifying in the top 5 on the grid
I guess they had nothing better to do...
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Old 27 Nov 2017, 11:00 (Ref:3783445)   #19
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S griffin should be qualifying in the top 3 on the gridS griffin should be qualifying in the top 3 on the gridS griffin should be qualifying in the top 3 on the gridS griffin should be qualifying in the top 3 on the grid
Now this was a great logo

https://www.google.co.uk/url?sa=t&rc...25_mLeF0gAb0aZ
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Old 27 Nov 2017, 11:22 (Ref:3783453)   #20
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Originally Posted by bella View Post
i don't think anyone is suggesting anything like that...
Really? They did make quite a big deal about it on the podium at Abu Dahbi race and was the centerpiece for the 2018 introduction. So I can somewhat agree with the comment about “F1 is fixed”. I rolled my eyes during the podium video.

What I think has happened is they they have been caught up in the excitement of their own rebranding exercise. I have seen this from the inside. The marketing team spends hours obsessing over color palettes, logo designs and other choices. The importance becomes inflated due to the time spent designing and selecting. Also marketing teams only get the chance to rebrand infrequently so that also adds to the excitement. Then when you settle on the new content you want to share it immediately. Problem is... While I am sure the marketing folks are excited, at the end of the day it’s just a logo. IMHO they overplayed it’s importance by how they announced it on the podium.

As to the new logo itself? It’s fine.

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Old 27 Nov 2017, 11:32 (Ref:3783454)   #21
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It's fine seen here in print.

For whatever reason, it doesn't look good televised. I had to stare at it to make out the f and the 1 on the screen. It just looked like a couple of blocks.

If the old one had of been new, it would make a good new logo. If you catch my drift.
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Old 27 Nov 2017, 11:59 (Ref:3783461)   #22
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Mike Harte should be qualifying in the top 5 on the gridMike Harte should be qualifying in the top 5 on the gridMike Harte should be qualifying in the top 5 on the grid
It's symptomatic of the new regime at FOM.

When Mr E ran the show, it was him and a couple of underlings who mainly worked out of his London townhouse home.

Now, FOM has moved into plush offices in Central London, has 4 top dogs and staff aplenty, all doing the job of one man and his dog.

Formula 1, welcome to the glitzy world of international commerce.
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Old 27 Nov 2017, 13:53 (Ref:3783478)   #23
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i think a lot of people would enjoy the sport a bit more if they weren't so pessimistic and didn't immediately revert to criticism all the time.

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Originally Posted by Richard Casto View Post
Really? They did make quite a big deal about it on the podium at Abu Dahbi race and was the centerpiece for the 2018 introduction. So I can somewhat agree with the comment about “F1 is fixed”. I rolled my eyes during the podium video.

What I think has happened is they they have been caught up in the excitement of their own rebranding exercise. I have seen this from the inside. The marketing team spends hours obsessing over color palettes, logo designs and other choices. The importance becomes inflated due to the time spent designing and selecting. Also marketing teams only get the chance to rebrand infrequently so that also adds to the excitement. Then when you settle on the new content you want to share it immediately. Problem is... While I am sure the marketing folks are excited, at the end of the day it’s just a logo. IMHO they overplayed it’s importance by how they announced it on the podium.
they said they would, so they did. it's an entire rebranding exercise, not just a new logo. the new logo is a symptom of the rebranding, not the centre of it. it kind of did deserve a big fanfare because like the marketing video says, it's a new era. both in promotional guff sense and real life.

they're finally acting like it's a big sports event worth billions of pounds a season. the big important stuff gets a massive fanfare - see the top 3 from quali and the race lining up in front of the grandstand in front of the fans instead of the teams for example. immediate interviews and reaction shared with the *fans*, not just the media.

it's change. f1 had been stuck in the 80s in marketing terms under bernie. he failed to capitalise on the success of the formula and chose to just draw money straight out from hosting and tv fees. these guys are going to modernise it and finally make the most of it all.

f1 is - and has been for decades - too big for its humble british understatement. companies putting money into it don't *want* understatement... if they wanted that they'd get involved with something a bit more grass roots. you know, like the heineken formula ford festival or something
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Old 27 Nov 2017, 15:31 (Ref:3783511)   #24
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I've no issue with the concept of rebranding, to emphasise a new era and sweeping away the vestiges of Bernie.

This issue I have as I pointed out earlier, in my opinion the logo isn't the pinnacle of graphic design for the "pinnacle of motorsport". To me it's indistinct the actual characters F and 1 do not jump out of it.
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Old 27 Nov 2017, 15:37 (Ref:3783512)   #25
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Amazing. F1 is now fixed.
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Old 27 Nov 2017, 16:34 (Ref:3783523)   #26
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for those who want to read more about the logo, comments the design firm/team, and how they hope to implement these design concepts (of which the logo is just one part).

for those interested in this kind of stuff then there is a lot of interesting insights...for those that dont like this kind of stuff then its filled with a lot of empty platitudes.

so fun for everybody!

https://www.creativereview.co.uk/for...ennedy-london/
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Old 27 Nov 2017, 16:40 (Ref:3783525)   #27
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loon should be qualifying in the top 10 on the grid
reminds me of Niki Lauda's airline logo
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Old 27 Nov 2017, 17:03 (Ref:3783530)   #28
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Originally Posted by bella View Post
i think a lot of people would enjoy the sport a bit more if they weren't so pessimistic and didn't immediately revert to criticism all the time.
I don't think you mean just me as you quoted me below the text above. And I agree 100% with your sentiment. But... for me, I am not being critical just to be critical. I also try to celebrate the positives when I see them.

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Originally Posted by bella View Post
they said they would, so they did. it's an entire rebranding exercise, not just a new logo. the new logo is a symptom of the rebranding, not the centre of it. it kind of did deserve a big fanfare because like the marketing video says, it's a new era. both in promotional guff sense and real life.
How did that video sell me or anyone on it being a new era or anything special? I stand by my comments.

That video is now on YouTube (posted by Formula 1 itself).

https://www.youtube.com/watch?v=0za98VMTPck

It is titled "A New Era Awaits | 2018 F1 Logo Reveal". Clearly it is more about the logo and less about a "new era". God help us if a new logo defines a new era!

Some may say its easy to be an armchair quarterback on this stuff, but I don't think hindsight is required to see this should have been done differently. I would have...

1. Not introduced the logo on the podium if the logo was the only thing new to introduce. If they wanted to do something special on the podium (such as a video), then focus on the "product" and the 2018 season

2. They are missing a new story to tell. For example, it could contain something like... new venues, new fan experiences, etc. Tell us why the new ownership will define a new era. You could fold in new logo and other "design" elements at that same time, but they are ancillary and not the centerpiece. Rebranding has to be more than just logo, color palettes, etc. They also need to have a new message. That was missing.

IMHO this was a marketing faceplant. However, I can imagine there was a mandate to do something on the podium at the end of the year. Some of the examples I mention above (new this that and the other things) are likely just not ready enough to be promoted.

Richard
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Old 27 Nov 2017, 17:05 (Ref:3783532)   #29
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Here is a very quick photoshop edit of the new logo. The fact that it's F1 is much clearer and so is more obvious brand.

Click image for larger version

Name:	formula-1-new-logo copy.jpg
Views:	13
Size:	38.0 KB
ID:	50768
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Old 27 Nov 2017, 17:19 (Ref:3783534)   #30
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Originally Posted by ScotsBrutesFan View Post
Here is a very quick photoshop edit of the new logo. The fact that it's F1 is much clearer and so is more obvious brand.

Attachment 50768
I like that, simple and straight forward.
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