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Old 27 Nov 2017, 17:31 (Ref:3783536)   #31
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Moneyseeker should be qualifying in the top 3 on the gridMoneyseeker should be qualifying in the top 3 on the gridMoneyseeker should be qualifying in the top 3 on the gridMoneyseeker should be qualifying in the top 3 on the grid
Apparently the font they are using makes some words almost unreadable. This seems to revolve around the strange letter 'a' they have chosen . There is an example of this on another forum which shows how the a links to other letters making the word hard to decipher.

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Old 27 Nov 2017, 19:30 (Ref:3783568)   #32
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Can I just throw in my succinctly argued viewpoint?

I'm not really all that bothered.

Apologies for sitting on the fence......
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Old 27 Nov 2017, 20:10 (Ref:3783582)   #33
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Originally Posted by Aysedasi View Post
Can I just throw in my succinctly argued viewpoint?

I'm not really all that bothered.

Apologies for sitting on the fence......
Get out. We'll have none of that here. Pick an extremist view and be done with it!
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Old 27 Nov 2017, 21:22 (Ref:3783590)   #34
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Originally Posted by chillibowl View Post
Has a simple and clean look.
Unlike the cars! Needs more winglets, flick-ups and strakes to reflect modern F1
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Old 28 Nov 2017, 11:12 (Ref:3783745)   #35
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Get out. We'll have none of that here. Pick an extremist view and be done with it!
I'm with Ayse on this one. I'm extremely not bothered at all.
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Old 28 Nov 2017, 11:58 (Ref:3783750)   #36
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I'm with Ayse on this one. I'm extremely not bothered at all.
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Old 28 Nov 2017, 13:58 (Ref:3783771)   #37
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LC2guy should be qualifying in the top 5 on the gridLC2guy should be qualifying in the top 5 on the grid
F1 has a new logo ?
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Old 28 Nov 2017, 14:04 (Ref:3783772)   #38
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That logo says to me "Dead End after right hand bend on dual carriageway."

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Old 28 Nov 2017, 14:38 (Ref:3783783)   #39
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djb should be qualifying in the top 5 on the griddjb should be qualifying in the top 5 on the griddjb should be qualifying in the top 5 on the grid
well well, haven't popped in here for years, but figured "what the hell, let's see what the 10/10ths anoraks are thinking" about the new logo.....
(and I say "anoraks" real fondness thinking back to the years coming here so long ago now)

so from someone with a visual work background, I really have to say after looking at it a few times again since the first time on Sunday, and having a fresh comparing session with the old one------- I like it.

the previous one has been looking "dated" to me for a long time, the "F" and the "speed swoosh" of the "1" both have a 80's 90's "look" to them (go figure, that's when they are from)

I reckon for at least 10 years now, whenever I see the logo come on before races, my quick reaction in my head is "that logo looks stale"

the new one certainly has its origins in the swoopy mockup car designs tossed around now for a few years of possible future Indycar and F1 cars (well, lets just say "open cars")

and it is this "swoop" that for me makes it work,
it gives a feeling of what may come car design wise,
it makes sense to have a new look in any case, post Mr E (which I agree that the old logo to me is clearly connected to "Mr E")

and hey, its just a logo, but its kinda neat.

(and yes, someone made a shedload of money proposing and designing this, but then Mr Tilke has been making multiple shedloads of money due to having the right friend (s) and that has affected our sport waaaaaaaaaaaay more than a logo.

and that's not even touching on the whole "set up a race and Tilke track to "whoever has a big fracking shedload of money, no history of motorsport and most likely a pretty poopy political and human rights record, to say the least" (thankyou Mr E......)

hello to anyone from back in the day who recognizes my username.
cheers
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Old 28 Nov 2017, 15:26 (Ref:3783792)   #40
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NaBUru38 should be qualifying in the top 5 on the gridNaBUru38 should be qualifying in the top 5 on the gridNaBUru38 should be qualifying in the top 5 on the grid
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Originally Posted by ScotsBrutesFan View Post
Here is a very quick photoshop edit of the new logo. The fact that it's F1 is much clearer and so is more obvious brand.

Attachment 50768
Nice!
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Old 30 Nov 2017, 14:40 (Ref:3784311)   #41
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How about adding a helmet as a white space?

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Originally Posted by ScotsBrutesFan View Post
Here is a very quick photoshop edit of the new logo. The fact that it's F1 is much clearer and so is more obvious brand.

Attachment 50768
I merged both ideas:
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Old 30 Nov 2017, 16:09 (Ref:3784331)   #42
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S griffin should be qualifying in the top 3 on the gridS griffin should be qualifying in the top 3 on the gridS griffin should be qualifying in the top 3 on the gridS griffin should be qualifying in the top 3 on the grid
Logos need impact and this new one, although not too bad imho, doesnít really have that
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Old 30 Nov 2017, 17:27 (Ref:3784339)   #43
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idle curiosity, but when you say it has to have “impact”, what does that mean in the context of it being for an established brand?
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Old 30 Nov 2017, 18:54 (Ref:3784353)   #44
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idle curiosity, but when you say it has to have “impact”, what does that mean in the context of it being for an established brand?
F1 has been around since 1950 and it has developed are core nucleus of fans since then. However any product can't just rely on its core nucleus alone and needs something that's gong to attract new customers/fans. A logo has visual impact and is one way of doing that. Many companies revise and update their logos.
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Old 30 Nov 2017, 19:33 (Ref:3784356)   #45
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idle curiosity, but when you say it has to have ďimpactĒ, what does that mean in the context of it being for an established brand?
The biggest impact is that a logo has to be clear and recognisable as to what it represents. In this case Formula 1 and it's shorthand name of F1.

As I've said before the logo without the wording could easily be viewed as 2 nested lower case "r" with a capital I.

And when represented in a smaller corner type graphic of for example a championship points table its even less clear as the gaps between the constituent parts aren't large enough for that separation to be seen.

We also have to look at the logo when seen in the format of a DOG (Digital ON-screen Graphic). I accept that it's supposed to be unobtrusive but as I've mocked up here. It just doesn't say F1.

Click image for larger version

Name:	logo as Dog.jpg
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Size:	84.5 KB
ID:	50785
Source image: Sky Sport through Google.
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