Mercedes-Benz Grand Prix Ltd. announce £76.9million loss for 2014 season.

[bjohnsonsmith]

Mercedes-Benz Grand Prix Ltd. announce £76.9million loss for 2014 season, despite all they achieved last year.

http://www.autosport.com/news/report.php/id/121135

[wolfhound]

Originally Posted by bjohnsonsmith

Mercedes-Benz Grand Prix Ltd. announce £76.9million loss for 2014 season, despite all they achieved last year.

http://www.autosport.com/news/report.php/id/121135

To the best of my knowledge the FOM payments for winning the championship will be reflected in 2015 accounts not 2014 as the first payments don't come through until the start of the following season.

[bauble]

Originally Posted by bjohnsonsmith

Mercedes-Benz Grand Prix Ltd. announce £76.9million loss for 2014 season, despite all they achieved last year.

http://www.autosport.com/news/report.php/id/121135

How much are they paying Hamilton?

[MarcosAmbroseFan]

Originally Posted by wolfhound

To the best of my knowledge the FOM payments for winning the championship will be reflected in 2015 accounts not 2014 as the first payments don't come through until the start of the following season.

It depends if they received the 2014 FOM money before 31st March 2015 which the financial year ends in the UK.

[Armco Bender]

How to make millions in F1.....start off with billions.

[djinvicta]

In the whole string of Merc operations, it's a drop in the ocean.

[wnut]

Originally Posted by djinvicta

In the whole string of Merc operations, it's a drop in the ocean.

Right on dj, if you take the international exposure the Mercedes F1 program has generated for Mercedes, the £76.9million loss is still just a drop in the bucket. I wonder what the consolidated advertising budget of Mercedes is, anyone?

[bjohnsonsmith]

Originally Posted by djinvicta

In the whole string of Merc operations, it's a drop in the ocean.

Indeed but in its own right, this is a loss making operation.

Alternatively, this can be seen as Mercedes saying, it's going to cost us £76.9million, to win the WDC, the Constructor's championship and have the runner up driver to boot and we're prepared to lose that amount of money because of the exposure it will bring.

It looks like Mercedes are headed for a repeat of last year's achievement. I wonder what this year's loss will be?

[SWCRacing]

So since 2012, Mercedes GP have posted losses totalling circa £162million.... Unsustainable unless you have massive corporate backing

Its also interesting that McLaren are late in filing their accounts for 2014. They will probably be shocking reading, and even more so if you strip out the £76.3million of "heritage assets" on their balance sheet....

[bjohnsonsmith]

Originally Posted by SWCRacing

So since 2012, Mercedes GP have posted losses totalling circa £162million.... Unsustainable unless you have massive corporate backing

Its also interesting that McLaren are late in filing their accounts for 2014. They will probably be shocking reading, and even more so if you strip out the £76.3million of "heritage assets" on their balance sheet....

It does beg the question, why would anyone want to invest in F1 unless there was massive backing from a car and or engine manufacturer? Obviously for the car/engine manufacturer, F1 is a great marketing tool because of the exposure F1 brings. Ferrari have been in F1 from the outset.