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4 Mar 2017, 16:13 (Ref:3716459)
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Veteran
Join Date: Feb 2003
Posts: 5,721
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Branding
Now, I don't claim to be a marketing expert. But why don't car manufacturers who control multiple brands use F1 more effectively? Renault could, for example, have stipulated that Toro Rosso ran with Nissan on the engine cover; Haas could use Alfa Romeo-branded engines. It seems such a simple thing, but (as far as I know) it's never really been tried (I discount things like Sauber branding their engines as Petronas and so on). Thoughts?
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