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Old 7 Apr 2014, 03:13 (Ref:3389587)   #91
T-star
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T-star should be qualifying in the top 10 on the grid
Betty is either telling fibs or she is a terrible business person.

Stoked Erebus got a win, but i'm over her stories and carry on.
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Old 7 Apr 2014, 07:26 (Ref:3389611)   #92
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ford71 should be qualifying in the top 10 on the grid
I am really enjoying Bettys involvement in V8s and was stoked to see Erebus get their first win (also glad it was Lee and not Will), but I'm thinking a lot of what she says in the moment is not very accurate (or of interest, she spends a lot of time pointing out she is speechless).
So I can imagine it would be very easy to end up with a misguided article taken from a bunch of random quotes
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Old 7 Apr 2014, 07:40 (Ref:3389615)   #93
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I can see with the V8 and GT teams how you would spend $40m, but to spend ALL your money seems silly.
All depends on the promises made on the commercial side, that sponsors were only a hair's breath away... or something

And that is really the issue here... none of the Erebus programs seem to have been funded from sponsor partners.. instead, the private funds seem to be keeping the GT & V8SC dreams alive.

A large issue in terms of spend is arguably the acceleration of the program with HWA/AMG, and the expense of using their technology & developed components.

If Mr Stone had more than 109 days to build 2 cars (not 3), with aero manufactured locally, with engines developed at SBRE modeled on the experience with Ford engines... they might have saved several million dollars... and not looked like tail end charlies all of 2013...

If/but/could/should... didnt...

It will be a huge ask for a commercial partner to rock up and supply upwards of $5m for the balance of the season. Even if the cars are competitive.. there seem to be loads of smaller and/or sweetheart deals soaking up the available space...

... and then you have the fun of every time the team is talked about, its Erebus... not sponsor X or sponsor Y....

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Old 7 Apr 2014, 10:23 (Ref:3389664)   #94
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The $40m smile...

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Old 9 Apr 2014, 08:20 (Ref:3390424)   #95
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Originally Posted by T-star View Post
Betty is either telling fibs or she is a terrible business person.
Judging by the intelligence of her comments each time she is interviewed in pit lane, I'd say the latter.

You're not the only one who's over her and thinks air time on her is wasted.
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Old 11 Apr 2014, 01:49 (Ref:3390938)   #96
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I like Betty. I think she brings a bit of character to a series that is in danger of becoming a little vanilla.
That said, for the life of me I can’t work out why she continues with the “it’s a business” line.
If is indeed a genuine attempt to get into the “business” of motorsport, then you’ve got to say she’s made a litany of decisions that either show she’s economically and strategically inept or she’s significantly and woefully underestimated the industry.
As I said, I don’t get the “it’s a business” line, other than perhaps she’s afraid that people will view her as somehow less passionate, committed or serious about the sport if she’s seen to be doing it for anything less than “business” reasons.
Personally, I think the opposite is true, if you’re making those sorts of decisions and incurring those sorts of costs for the love of the sport, that to me is commitment, passion and seriousness that surpasses doing it for “business” reasons and certainly justify decisions that appear t be unique to Erebus....
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Old 11 Apr 2014, 04:07 (Ref:3390953)   #97
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Casper should be qualifying in the top 10 on the gridCasper should be qualifying in the top 10 on the grid
Reread her words, it is not about her involvement and her business but rather that SC is based on the premise that racing in the series is a bottom line oriented business and as such should have the expertise to attract sponsors more than it does. She was talking in the totality of everyone and everything in the SC industry.
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Old 11 Apr 2014, 06:50 (Ref:3390969)   #98
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Originally Posted by GTRMagic View Post
A large issue in terms of spend is arguably the acceleration of the program with HWA/AMG, and the expense of using their technology & developed components.

If Mr Stone had more than 109 days to build 2 cars (not 3), with aero manufactured locally, with engines developed at SBRE modeled on the experience with Ford engines... they might have saved several million dollars... and not looked like tail end charlies all of 2013...
GRM/Polestar/Volvo have shown it can be done properly for less money than Nissan or Erebus. And in a timeframe somewhere in between those. Although they built 2 new chassis for the Volvos, GRM at least had a years experience with COTF machinery.
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Old 11 Apr 2014, 08:11 (Ref:3390979)   #99
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Originally Posted by Casper View Post
Reread her words, it is not about her involvement and her business but rather that SC is based on the premise that racing in the series is a bottom line oriented business and as such should have the expertise to attract sponsors more than it does. She was talking in the totality of everyone and everything in the SC industry.
Her words

What it should of explained , was that , because i spent alot of money on the development of 2 special cars, engine and team, and have a team that , have proven themselves, i find it hard to understand , why sponsors are hard to find for this sport.

As i have said , time and time again , this is a business and a business from my schooling should make money , on its own.


Previously
Erebus Motorsport is a business like any other and like any other we need to make money to run the team

And
this is a business and it runs on its own , i did the set up and now they have to find sponsors to pay the way.

Reread..... I might be missing your point. When she says "Erebus Motorsport is a business" or talks specifically about what the team has achieved, she's actually talking about the totality of the series?
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Old 11 Apr 2014, 08:20 (Ref:3390984)   #100
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And don't get me wrong, I think the effort and passion she's put in is awesome..... It's just not a "business" in a classic ROI kind of way.
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Old 11 Apr 2014, 11:28 (Ref:3391019)   #101
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Mixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the grid
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Originally Posted by Chappelli View Post
And don't get me wrong, I think the effort and passion she's put in is awesome..... It's just not a "business" in a classic ROI kind of way.
Isn't it?

Do you not think Perkins Engineering or Triple 8 Race Engineering turn a profit?
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Old 11 Apr 2014, 13:52 (Ref:3391073)   #102
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JAFA851 should be qualifying in the top 10 on the grid
Perkins and 888 turn a handsome profit because they make first class products. One could argue that racing is a sideline for them, almost as a way of advertising their wares to demonstrate to their potential customers how well they work. Erebus don't make anything, they are only a race team, so not a business in the classic ROI kind of way, as Chappelli says.

I think half of Betty's sponsorship woes are down to her, her image, and how she presents herself. I mean what kind of company is going to shell out a cool million + when the public figurehead appears on TV and trackside in her "mowing the lawn" clothes, is covered in tattoos, and has a different hair colour every time you turn around? That's before she's even opened her mouth, and we all know that she's always "speechless" because that's all she ever says. That is just not the appearance and commentary that a million dollar sponsor is looking to associate themselves with. The way she presents herself and interviews, I also think she comes off as the poor little rich girl, and people don't tend to take a liking to people that have everything handed to them on a silver plate / tall poppy syndrome, let alone throw millions more at them.
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Old 11 Apr 2014, 20:42 (Ref:3391244)   #103
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Chappelli should be qualifying in the top 10 on the grid
[QUOTE=Mixer;3391019]Isn't it?

Do you not think Perkins Engineering or Triple 8 Race Engineering turn a profit?[/]
Talking specifically about Erebus.... Although the juxtaposition between the first few years of Erebus and Triple 8 sum things up fairly well.
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Old 12 Apr 2014, 00:24 (Ref:3391303)   #104
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Errr...

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Old 12 Apr 2014, 01:15 (Ref:3391316)   #105
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Mixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the grid
Maybe Will needs to hit a rock, Betty would cry on TV I am sure.
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