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Old 29 Nov 2016, 08:04 (Ref:3691992)   #31
fomoco
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fomoco should be qualifying in the top 10 on the gridfomoco should be qualifying in the top 10 on the grid
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Hyundai and Kia are owned by the same company.
Same same for GM, Ford and Lincoln etc, VW etc , they build for different markets and demographics, Toyota , Honda all the same .

One side aims for the young city dwellers, one side aims for family's in the suburbs, SUV's etc

Good business practice
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Old 29 Nov 2016, 08:18 (Ref:3691996)   #32
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The punters on the hill won't have a choice, they'll have to like it or leave it
Unlike 1997 of course.

Interesting to wonder what the lie of the land would have been like nowadays if the "V8 Bathurst" hadn't have been established a few weeks later in 1997, and just the original race for Super Tourers held...
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Old 29 Nov 2016, 08:37 (Ref:3692001)   #33
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Unlike 1997 of course.

Interesting to wonder what the lie of the land would have been like nowadays if the "V8 Bathurst" hadn't have been established a few weeks later in 1997, and just the original race for Super Tourers held...
Indeed.

I've also wondered if ST would've seen greater sustainability if they hadn't taken up the ARDC's offer.

Many catagories in Australian motorsport are hinged around a Bathurst event of some sort. Hard to imagine what the domestic scene would be like without the place.
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Old 29 Nov 2016, 12:25 (Ref:3692069)   #34
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Originally Posted by fomoco View Post
Same same for GM, Ford and Lincoln etc, VW etc , they build for different markets and demographics, Toyota , Honda all the same .

One side aims for the young city dwellers, one side aims for family's in the suburbs, SUV's etc

Good business practice
No, as in Hyundai and Kia are owned by the same company like Chevrolet and Holden are GM. You wouldn't see both as factory teams or represented by both manufactures. It would be either or, not both.
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Old 29 Nov 2016, 21:46 (Ref:3692232)   #35
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What about this New Kia GT via wheelsmag.com.au https://www.wheelsmag.com.au/news/16...-global-reveal


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Old 30 Nov 2016, 00:28 (Ref:3692252)   #36
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mayhem should be qualifying in the top 5 on the gridmayhem should be qualifying in the top 5 on the grid
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To be honest the Altima is an ungainly sack of crap, and the current Pulsar is an uninspiring drive - Nissan is in nowhereland with passenger cars at the moment - styling that is anonymous but at the same time ugly, bad engineering choices (CVT in a performance car?), and a lack of visibility to the car range from where I sit.

Whereas Kia's styling is getting very interesting since Peter Schreyer joined. I've also driven a couple of cars that were not base trolleys, and they are good cars outright, but exceptional value for money.

Hyundai has some very nice technology coming along and Kia has it too. the little turbo 1.6 with 265nm is outstanding for $30k. Hyundai is launching its "N" performance brand with what would seem to be a pretty brutal Golf GTI rival which will apparently have a 2L engine pumping 200kw, and you'd bet Kia will have a version of it. They do also have the Genesis twin turbo V6 elsewhere in the world.

There's no doubt Kia have the funds to do it, and the desire to market themselves and improve the public perception of their cars. In the negative side, they have spent an awful lot of money on Tennis.
Agree with every bit of that, not only are Kia producing some decent looking vehicles, their 7 year warranty and fixed price servicing is remarkable value. But reading through the original article, I would suggest the chances of Kia entering V8s is marginal at best, but I'd be happy to be proven wrong.
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Old 30 Nov 2016, 00:53 (Ref:3692255)   #37
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Kia Sponsors Australian Tennis Open Til 2018

If you think about the timing of this, the Aus Open tennis concludes at the end of January 2018.. and Supercar may commence in March 2018 in Adelaide...
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Old 30 Nov 2016, 01:23 (Ref:3692261)   #38
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If you think about the timing of this, the Aus Open tennis concludes at the end of January 2018.. and Supercar may commence in March 2018 in Adelaide...
Hmm, you'd ask the question of when the marketing budgets are divvied up, but it is absolute proof they have the cash if they decide to do it... That is real money.
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Old 2 Dec 2016, 12:02 (Ref:3692968)   #39
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It's really helped moving all those Altimas I see out on the road.
Don't see a whole lot of Audi R18s or Mercedes F1 W07 Hybrids out on the road either. But people do buy other types of Audi, Merc or Nissan so the manufacturers presumably find the racing platform favourable. Or in the case of Nissan, don't.
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Old 2 Dec 2016, 21:31 (Ref:3693209)   #40
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I'd suggest to you that Mercedes and Audi gain as much through technology development as well as worldwide brand leverage in those two categories, so your point isn't very well made when you compare it to Kia entering a domestic Touring Car series in a smallish market when compared globally.
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Old 3 Dec 2016, 17:12 (Ref:3693363)   #41
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99% of racing is advertisement for the brand as a whole, not for the specific model. Yes, they can try to push a specific model with the car they're racing, but it's more aligned for everything in their lineup.

For example, you've got a Holden supporter who's out looking for their first new car, and while a Commodore might be out of their budget, they'll still go down to the Holden dealer and pick up say, a Cruze, Astra, or Spark because they support the brand.
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Old 4 Dec 2016, 00:03 (Ref:3693436)   #42
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99% of racing is advertisement for the brand as a whole, not for the specific model. Yes, they can try to push a specific model with the car they're racing, but it's more aligned for everything in their lineup.

For example, you've got a Holden supporter who's out looking for their first new car, and while a Commodore might be out of their budget, they'll still go down to the Holden dealer and pick up say, a Cruze, Astra, or Spark because they support the brand.
Hasn't the point of saloon/touring car racing always been about promoting the model primarily?

People *****ed about Sierra's because you couldn't buy one here.... but judging by the comments above that shouldn't have mattered, as the "Ford brand" was getting promoted?
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Old 4 Dec 2016, 01:48 (Ref:3693457)   #43
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Depends on the marketing department.

Some want to increase brand awareness as a whole, while others want to focus on a model. I don't think Ford Australia had a whole lot to do with the Sierra.
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Old 4 Dec 2016, 06:58 (Ref:3693494)   #44
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Hasn't the point of saloon/touring car racing always been about promoting the model primarily?

People *****ed about Sierra's because you couldn't buy one here.... but judging by the comments above that shouldn't have mattered, as the "Ford brand" was getting promoted?
It's a good point but it may have also been the time. At the time there was only Ford vs Holden and if I remember correctly at the time those cars were leading the sales for each marque. Mind you Australian fans have always cheered V8s and bought 6 cylinder versions of those cars.

I get the feeling with the huge number of marques and models available in Australia the fan base has moved on from the pure Ford vs Holden tribalism and now follow teams and drivers more than brands.
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Old 4 Dec 2016, 14:59 (Ref:3693588)   #45
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People *****ed about Sierra's because you couldn't buy one here.... but judging by the comments above that shouldn't have mattered, as the "Ford brand" was getting promoted?
Were the people whingeing about the Sierras Ford fans complaining that you couldn't buy one here, and they wanted to - or Holden/other fans complaining that the Sierra shouldn't be in the ATCC because it wasn't sold locally?

I thought it was the latter. And during the Mustang/Sierra Group A era, there was no V8 Falcon available for a significant period of time, rendering that option impossible.
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