Clipsal 500 Economic Impact Statistics

[peckstar]

Originally Posted by porsche91722

Ok...I can see how the EPL, Olympics and the World Cup could justify their figures. They are genuine mega sports on the world stage and in the case of the last World Cup, having an in-home viewing audience of 695million and a total of just over a billion people, in home and out of home, watching the World Cup final.
But if you feel that VASC dodgy figures, supplied by the Sth Aust Tourism Commission are fair dinkum and you believe that their audience was about half that of the FIFA World Cup final worldwide audience, well ......what can I say?
http://www.fifa.com/worldcup/news/y=...--2745519.html

I think your still confusing things

"The event was broadcast to an audience of nearly 300 million people" This means the event was broadcast to 300 million people, if everyone switched on nthere tv, 300 million people could have watched it.

It does not say, the event was watched by 300 million people though

its a big differennce, many of the places the telecast go do not have the counting systems we have in place in australia

[Tja]

Originally Posted by peckstar

I think your still confusing things

"The event was broadcast to an audience of nearly 300 million people" This means the event was broadcast to 300 million people, if everyone switched on nthere tv, 300 million people could have watched it.

It does not say, the event was watched by 300 million people though

its a big differennce, many of the places the telecast go do not have the counting systems we have in place in australia

Yes and by the same method of counting the BTCC came up with what they called a potential audience of 10 billion people a few years back. At least they put "potential" in there.
It's just a nice figure to show to sponsors and in this case the public to justify the expenses. I don't know if people fall for it but to me at least they put doubts over every other number that is presented.

[peckstar]

Originally Posted by Tja

Yes and by the same method of counting the BTCC came up with what they called a potential audience of 10 billion people a few years back. At least they put "potential" in there.
It's just a nice figure to show to sponsors and in this case the public to justify the expenses. I don't know if people fall for it but to me at least they put doubts over every other number that is presented.

probably it creates doubts for people with minimal understanding who have no buy in to the figures. probably gives those who are constantly negative of v8s a reason to go off on some tangent too about something they dont understand

But For those that have a need to use the figures they make perfect sense and are applied consistently

[porsche91722]

Originally Posted by peckstar

I think your still confusing things

"The event was broadcast to an audience of nearly 300 million people" This means the event was broadcast to 300 million people, if everyone switched on nthere tv, 300 million people could have watched it.

It does not say, the event was watched by 300 million people though......................

So, in other words, you're admitting they are BS figures. Thanks for clarifying that.
300million people may have watched, could possibly have watched, but in the end, never really did watch.
Do you have any real idea as too how many international viewers did actually see the event, by showing some definitive data, rather than the wishful thinking/ propaganda that the SA tourism mob dished out for home consumption.

[peckstar]

Originally Posted by porsche91722

So, in other words, you're admitting they are BS figures. Thanks for clarifying that.
300million people may have watched, could possibly have watched, but in the end, never really did watch.
Do you have any real idea as too how many international viewers did actually see the event, by showing some definitive data, rather than the wishful thinking/ propaganda that the SA tourism mob dished out for home consumption.

No the quote is correct "The event was broadcast to an audience of nearly 300 million people"

That's 100% true

No one know how many people watched, even in australia, just a statistical extrapolation. In many countries there isnt even that. Impossible to work out. The only certainty is that "The event was broadcast to an audience of nearly 300 million people"

[peckstar]

Originally Posted by rustyinsthoz

Interesting figures. Remember Clipsil is held in March which is peak tourist month in Adelaide when other festivals and events are held. How they work out who is here for the race and who is here for other events would be interesting to know.

The same Mob (Economic Research Consultants) who completed this report complete an equivalent report for both the Adelaide fringe festival and the adelaide festival, thus they are able to separate things

[chavez]

Originally Posted by peckstar

No the quote is correct "The event was broadcast to an audience of nearly 300 million people"

That's 100% true.

Of course it is not true at all.

Although Supercars is not alone in using this meaningless phrase.

To be part of an "audience" surely a person must have the intention to at the very least be a passive observer of the proceedings.

Yet incredibly the phase covers everyone with a TV regardless of whether it works, they were stuck in the bog, or passed out on their bed from a big night out.

[Tja]

Originally Posted by peckstar

probably it creates doubts for people with minimal understanding who have no buy in to the figures. probably gives those who are constantly negative of v8s a reason to go off on some tangent too about something they dont understand

But For those that have a need to use the figures they make perfect sense and are applied consistently

I do understand where these figures are coming from, I'm saying they're meaningless no matter who uses them.
Seven billion people could watch if they wanted to, 300 million have some sort of easy access to it and in the end it actually reaches far less than that.

It'd be nice if they presented real figures or none at all.
And that doesn't refer to VASC or SA government alone.

[D.R.T.]

Using that theory - Australian F3 is broadcast via free and non geo blocked live stream each and every round.

Therefore does that mean AF3 is broadcast to an audience of 7.1billion?

[Mixer]

Originally Posted by D.R.T.

Therefore does that mean AF3 is broadcast to an audience of 7.1billion?

Nope.

Broadcasting is the distribution of audio and/or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.[1]

Internet is not broadcasting, and 7.1 bn people do not have internet regardless.

[Axeman444]

No one can accurately account for how many TV's are tuned into a signal. The statistics of viewers are even taken from a sample of households, and extrapolated out to be a percentage of the total population for the given area being sampled. So it is done absolutely everywhere else in all other examples, unless you have a closed network where it can be monitored.

[D.R.T.]

Originally Posted by Mixer

Nope.

Internet is not broadcasting, and 7.1 bn people do not have internet regardless.

I feel you are underestimating the role of online broadcasting in modern sport let alone things like Netflix etc.

broad·cast (brôd′kăst′)
v. broad·cast or broad·cast·ed, broad·cast·ing, broad·casts
v.tr.
1. To communicate or transmit (a signal, a message, or content, such as audio or video programming) to numerous recipients simultaneously over a communication network: a radio station that broadcasts news; an agency broadcasting an appeal for donations over the Internet.

http://www.thefreedictionary.com/broadcasting

All that aside - potential audiences vs extrapolated audiences are separate and provide different results. Hence why 'certain' organisations use potential audiences to support larger "Economic Benefits and Impacts".

[peckstar]

Originally Posted by D.R.T.

All that aside - potential audiences vs extrapolated audiences are separate and provide different results. Hence why 'certain' organisations use potential audiences to support larger "Economic Benefits and Impacts".

Could you share with us your expertise in calculating economic benefit?

If it helps Economic audience and the size of the audience the event was broadcast too are totally separate calculations.

In this case the only thing they have in common is that they are in the same press release a long with many other numbers just released by the SA government

[D.R.T.]

Originally Posted by peckstar

If it helps Economic audience and the size of the audience the event was broadcast too are totally separate calculations.

Yes and both can be misleading depending on how they use it.

For Example - The Auditor General's Report into Canberra and Sydney V8 Street Races.