V8's in BRW

[Peregrine]

Whilst flicking through our corporate subscription of BRW (wish they would pay for AA, MN etc. !!) I found a 2 page article on V8 sponsorship. It is an interesting article that spruiks a lot of the Black Wiggle's attendance/viewing figures etc. and Craig Gores involvement and positive advertising outcome. It is very satisfying to see exposure in this stream of media and given it's potential corporate audience can only serve to lift our favourite sport to even greater heights !!

[Just Do It!]

This is wonderful news. Main stream business media exposure! Bound to get marketing and GM/CEO/MD bods conversing....and that's what our great lil sport needs.

There are literally hundreds of companies out there that could benefit from Supercar exposure. Let's hope they read it and took it in.

For all his "perceived" faults, Gorey is doing wonders for this sport

[retro]

from crikey.com on viewing audience......

Q: There is a bad habit for all sport around the world to offer up all kinds of inflated global audience TV figures based on the number of potential households with access to affiliated Pay TV channels and the like.

TC: Because in Europe there aren’t ratings as such which you can draw on in relation to Pay TV viewing figures and the like, we can only draw on what all sports do. That is to count up the number of households that are able to receive our pictures and that’s pretty standard. With the addition of China, and the likes of Eurosport, and now Motor TV live throughout the whole of Europe, we are probably this year looking at a low of 720 million and 850 million homes globally.
But we also are going to be releasing shortly an information brochure that will contain all the logos of all our affiliated TV outlets internationally which will give a better indication of just how widely our TV pictures are being distributed which is the most open and honest way I can see of doing it.
But with the likes of NZ, South Africa and Europe taking our races totally live we’re very happy with our global TV footprint.