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Old 1 Aug 2012, 03:02 (Ref:3114488)   #1
mayhem
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mayhem should be qualifying in the top 5 on the gridmayhem should be qualifying in the top 5 on the grid
Attn: FPR

With the Red Bull/888 announcement now official, I'd be ringing Monster Energy Australia/Schweppes ASAP. With their two biggest commercial competitors in Red Bull and Rockstar on your two biggest competitors in Triple 8 and HRT, it should be an easy sell in convincing the good people at Monster as to why you are their natural choice in taking up the fight....not that i'm telling you how to do your job....
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Old 1 Aug 2012, 03:09 (Ref:3114491)   #2
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Just Do It! should be qualifying in the top 5 on the gridJust Do It! should be qualifying in the top 5 on the gridJust Do It! should be qualifying in the top 5 on the grid
And when Naming Rights at FPR is a fraction of the 888 asking price, it makes economic sense to spend $3-4 million of budget at FPR and have bulk coverage on two cars.

Oh, the battle of the brands!!!
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Old 1 Aug 2012, 03:19 (Ref:3114495)   #3
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Not sure if its been reported elsewhere, but the figure of 6.75m for 3 years was mentioned to me for Red Bull/888...
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Old 1 Aug 2012, 03:51 (Ref:3114500)   #4
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That's an interesting figure. At $2.25m per year - that would barely cover the driver salaries.

Given the teams only receive about 25% of the revenues from V8SA now that they've sold the majority to Archer, I wonder if that's enough.

I can't imagine they're getting more than $1m from other sources combined.

Still, it's way more than any other team outside of the factories is earning.
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Old 1 Aug 2012, 05:06 (Ref:3114513)   #5
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Not sure if its been reported elsewhere, but the figure of 6.75m for 3 years was mentioned to me for Red Bull/888...
I doubt it would be that for 3 years, more like a year for 3 years.

They say it's about 6.75m a year to run a team......
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Old 1 Aug 2012, 05:43 (Ref:3114521)   #6
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Guys sorry, my mistake , $5.75m a year for 3 years.
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Old 1 Aug 2012, 11:08 (Ref:3114618)   #7
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I hear a whisper, FPR Pepsi, deal done.
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Old 1 Aug 2012, 11:18 (Ref:3114625)   #8
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Just Do It! should be qualifying in the top 5 on the gridJust Do It! should be qualifying in the top 5 on the gridJust Do It! should be qualifying in the top 5 on the grid
FPR - Stealing Others Sponsors Forever In A Day
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Old 1 Aug 2012, 11:31 (Ref:3114629)   #9
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Monster and FPR would seem like a logical choice, given Monsters links with Ken Block and his world rally pursuits...and Mr Block drove one of the FPR machines at Calder in recent times. Globally Ford racing could encourage a deal here.

Any clever livery designers out there fancy having a crack at V8 supercar in the current #43 Fiesta colours?
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Old 1 Aug 2012, 12:41 (Ref:3114658)   #10
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Why do you think a personal Monster sponsorship is so lavish? I would doubt that Mr Van Gisbergen and Mr Whincup received much more than $40k-$50k out of their helmet sponsorship deals. I mean look at Taz Douglas most recently, he gave away his helmet sponsorship for a free stack hat... a couple of thousand dollar spend...

There have been ads at Sponsorxchange.com for helmet signage for the likes of Jason Bright and Karl Reindler.. and these have been around or below that mark.
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Old 1 Aug 2012, 13:07 (Ref:3114676)   #11
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You could be surprised there somewhat, GTR. Mr Hill seems to look after the Reindler and, last year at least, some of the BJR property
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Old 1 Aug 2012, 13:28 (Ref:3114681)   #12
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Will we see Pepsi Max appear at FPR as AA has suggested?

Is there value in 2 Pepsi Max cars, or one in Pepsi livery and another in Monster livery?

Or is it all a pipe dream?
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Old 2 Aug 2012, 01:29 (Ref:3115008)   #13
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Just Do It! should be qualifying in the top 5 on the gridJust Do It! should be qualifying in the top 5 on the gridJust Do It! should be qualifying in the top 5 on the grid
The smart money would be on the phone to Frucor who actually out-sell Red Bull in Australia with their V brand
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Old 2 Aug 2012, 07:07 (Ref:3115064)   #14
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The smart money would be on the phone to Frucor who actually out-sell Red Bull in Australia with their V brand
And who haven't shown the slightest interest so far in the 'extreme sport' marketing that Red Bull/Monster/Rockstar do.

So why would they change tack to play in the same, saturated market with those that they're already beating?
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Old 2 Aug 2012, 08:07 (Ref:3115080)   #15
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And who haven't shown the slightest interest so far in the 'extreme sport' marketing that Red Bull/Monster/Rockstar do.

So why would they change tack to play in the same, saturated market with those that they're already beating?
You've clearly missed the monster truck and jet pack man advertising that we see in NZ then.
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