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Why should they? They're having too much of a good thing in the US!
Would NASCAR have the stomach to aggressively promote stock car racing elsewhere in the world? It's pretty easy for them to get exposure in the US, but it would be a big fight for them to take the NASCAR name abroad.
NFL-Europe rarely makes any headlines, well in the UK they are on SKY Sports , but that's a football pay tv channel.
Don't forget that NASCAR gave Eurosport the tv rights to Cup for free, I wish they forced euroflop to show more of it earlier in the week!
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