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Originally Posted by andy_b
Its quite easy to use the same colour splits, but different colours to create a different look for each car, but still look like a team. its been done in the past with some of the Supercar v8 and the most noticeable example of that in recent years are the Audi A4 DTM cars, with Red Bull, S-Line, Siemens and Castrol sponsorship. but all using the same colour breaks
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I'd imagine DTM has much better coverage in Europe (Germany especially) and a smaller grid, so greater concentration of awareness than the more varied WTCC. Red Bull, Repsol et al have probably signed up on the premise of having their logos on all 5 SEAT cars regardless of who is driving them. In the same way, Valeo have probably signed up to main sponsor just 2 cars.
It's an identity though - they are very recognisable and that's a huge - and rare - thing for a smallish company as SEAT, so I doubt they'd want to change their livery, regardless of whether they look good or not. It's all about product placement and recognition, which they definately have.