[Jimmy Magnusson]

Originally Posted by indycool

Toronto is like many underfinanced street races. The crowd that shows up loves it and it's an institution. In the early days, the city put a "cap" on the number of people they could stuff in there. Don't know whether or not they do that now. MOST street races can't put up enough seats (or sell what they put up) to make the "nut" without heavy sponsorship. That's been lacking since Molson was in the unique position of sponsor and promoter and could write off losses as advertising and they got both advertising and exposure value out of it, thus pretty decent "bang for the buck."

It's worth it for the IRL to race there if the finances are there. If AGP is sniffing around it, the IRL WANTS to race there. But neither AGP or the IRL are going to lose money doing it, bottom line.

A1GP might, they've never been afraid of throwing away money before...