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I think they've missed a brilliant oppurtunity here. Instead of Ben Collins, what if they got the officials and marketing guys in on it and actually entered the Stig?
Put "the Stig" on the car window and on the entry list and get him to stay suited up, helmet on, whenever in public. It would be pretty cool i think and surely would attract a more interest in the race from the wider motoring/motorsport community.
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