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Agreed about concept , but personally i didnt like it for many reasons.
But all i wanted to say that what they do is marketing - they had very low price for first year and too many drivers wanted to get there. Now they understandably increasing the price, but they also increase performance - so nothing wrong with it.
If they suddenly fails against gp3 they still can reduce price etc , but i dont think it will needed. Also we still have f-master and renault eurocup for older price (200-250.000 euro) to compete.
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