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The ALMS's future fanbase is the videogame audience.
Only F1 in Europe and NASCAR in the US receives anything like mainstream coverage but neither are taken seriously by people who actually buy performance cars.
There's an audience of ALMS/Le Mans fans out there that is not being picked up by traditional TV ratings orgnaisations.
For example the Nissan GT-R now has a fanbase that matches the Porshe 911, Ferrari etc, yet before Gran Turismo the car was virtually unknown.
Le Mans, the ALMS/LMS, Nurburgring 24hr, they are events that have credibility with young car enthusiasts.
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