Quote:
Originally Posted by Carsandmotorracing
Wow, he wins and niw they leave, stupid asses.
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Story @ Autosport
As for whether the sponsorship works... well Dollar General have been with SFR a little while now, knew what they were getting into with a smaller team.. they arguably have the same issue in NASCAR, with backing of some second tier series events, and race weekend sponsorships on some mid-to-back cars in at least 2 of the 3 series.
I presume the Dollar General company isnt big enough to be a full flight, all season sponsor in any of their chosen domains.
Maybe they are just keeping on with selling cheap but cheerful products and backing cheap but cheerful motorsport deals.