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Just a big load of marketing spiel if you ask me, probably to do with Dorans exposure in the USA, just looks very PR orientated.
I cant blame them for trying this out, but Lord only knows how much an agency like this costs.
Let's face it, UK rallycross cant be at much of a lower ebb than it is now, so you might aswell try something as so far the racing hasnt really got the sport anywhere in the last few years other than Bank Holiday Monday and the ERC rounds, everywhere else is a disaster!
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