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"Branding relaunch", "definition point", 2carrying the club into the consciousness of the wider general public", "pivotal new period", etc.
Lots of PR-speak. Let's hope there's some substance behind it. BARC's not the first club that springs to mind when thinking of historic racing; arguably the historic racing scene has reached saturation point so it's questionable whether there's any need for yet another organising club.
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