Quote:
Originally Posted by CTD
I think you read it the wrong way if that is what you get from it.
LEGO is very rare to sponsor sports or events unless it is in direct line with child's play.
LEGO won't sponsor Magnussen as this doesn't fit their strategy, but McLaren branded LEGO is possible, there just won't be money going from LEGO to McLaren for making it. (Most likely the other way around)
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Is this a relatively recent move by LEGO? Or was the LEGO Star Wars sponsorship on the Zyteks of 10 or so years ago unconnected with head office?
Unconnected, but do you know if there's a financial consideration in LEGO's Maersk collection or is it more a case of solidarity between big Danish companies?