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My understanding is that most UK clubs are not businesses in the normal sense; they have few assets, a tiny number of paid staff if any, and financially mostly run on a bit of a knife-edge. By which I mean that one washed-out or severely under-entered meeting could wipe out all their reserves. Thus they have to be prudent and cautious at all times, which IMO precludes grandiose schemes to book all sorts of extra entertainment and then hope the punters turn up.
Not wishing to be negative but we have been round this loop several times before and no new ideas or money-trees have been found!
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