Cricket Australia
not happy with initial media rights bids.
The outcome could be telling for other sports such as Supercars.
For example the networks could dig deeper for Cricket and have little left for anything else.
Or the networks could tell Cricket "that's all there is" and as a result, rights fees slide back generally.
With Cricket splitting the broadcast properties into 11 sections, it could mean that if you were into Cricket and wanted to watch everything, you'd need multiple subscription products to do so.
Interesting times ahead.