Well, that seems to be like the pre-2011 days where teams made an aero package that largely suited LM, but then got dirtied up for the sprint races with gurneys, dive planes, more rear wing, etc. Think stuff like the Audi R8/10/15, 2008 and earlier Peugeot 908, and even Peugeot's 2011 car post-Le Mans that year when they ran a slightly modified LM aero kit.
Then again, even before that Peugeot ('09/10) ran a different nose on the 908 than anywhere else that was a LM exclusive fitting.
I also think that the one aero kit logic (as well as the weight increase) was to address criticism from fans over how the cars looked with the dorsal fins and the bulbous front fenders/wheel arches for their LM kits. Heavier cars are harder to flip over given the increase in mass, and having to standardize on one main aero kit means you have to make it work to a degree everywhere, not just at LM.
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