Quote:
Originally Posted by Umai Naa
I find it interesting how well-known brands are splashed across the support catagories like AusGT and the Utes, such as KFC, Hogs Breath, Total Tools, McDonalds... but are rarely seen in any great capacity in Supercars. There must be some very average team marketing managers in the paddock.
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Gentleman drivers put logos on the side to make it look like they have sponsors, when in fact they will either be involved in the business (say Donut King) or be involved with an individual franchisee (McDonalds). None of these have ever had the kind of commitment for the big game, and it is a shame.
Belief is if you have a big name on the car you might be luckier getting others on board...
Wayne Gardiner seemed to get some FMCG involved but really it has been thin on the ground for the most part. Sadly still a niche sport. Energy drinks are profitable enough and "edgy" enough to play in the pond but that is about it.
Hogs Breath has been on the 888 cars - remember the Hogster?