Quote:
Originally Posted by Graz
I have to disagree. Of course the fans fund his lifestyle, same as they do every sportsman. Mercedes only pay him because there is a market base of fans there that make it viable for them to do so. Without merchandising, sky subscriptions and merely people turning up, there would be no multi million pound sportsmen and women. Why do you think all the manufacturers are in F1, for the craic? Look at what Sky can give the Premier League. Why? Because of subscriptions - by fans. Who therefore fund the footballers 250k a week. Same as F1, same as any sport. The money comes from the fans.
Without the fans, Mercedes wouldn't see F1 as a viable marketing tool and wouldn't be there. Wouldn't be paying drivers and wouldn't be making money off them. It starts with the fans. Without them, there is no wealth in sport. It's just sport, same as a load of lads kicking a ball around in the park every Sunday.
You also don't have to meet someone to form a view as to whether you like them or not.
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You really could not be more wrong. The fans mean nothing to Mercedes - how many
fans do you think buy brand new Mercedes road cars?
The MB marketing is to people who can afford new Mercs and are influenced by advertising the success, technology, reliability and engineering that F1 bestows on the brand.