Quote:
Originally Posted by GTRMagic
Ego lives here too.. some people who supply Coles or Woolworths have an innate belief that their brand is so strong that they will be there forever.. Coke found out recently that to annoy one of these two is for their own peril... loss of sales, promotion of competitors to the detriment to your own product...
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Although Coles and Woolies got a rude shock when CUB got wind that they were about to start a price war with one of their brands and sell slabs of beer below wholesale price. CUB stopped supply until Coles and Woolies agreed to stop. All over and business as usual within 24-48 hours.