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The best opportunity here would be tack something to the Formula E circus and take advantage of the city centre nature of the calender and benefit fomr the 10 or so years of further development of the market as political preferences for electric motivation take over from fossil fuel based racing.
Soccer seems to be supporting women's football financially using big name clubs (and presumably some of their money) in order to try to create a self supporting show.
Formula E in its current iteration seems to be supported by some big name manufacturers and so could probably support a women's based series alongside the regular man series. Also maybe a second level series that could be a feeder for people of any sexual persuasion to the main event.
Given the apparent rush to eliminate ICE powered vehicles and change the world to electric within a decade or so - and Formula E seems to be part of that - the opportunities for successful deployment of the budget would surely be greater in Formula E than the more established but rather saturated alternative routes, especially as they would seem to be heading towards a looming dead end in core technology terms.
It's not what I would wish to see - but in pragmatic terms it might make more sense.
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