I went on Thursday and it seemed a lot quieter than last time I went (3 years ago?). Whether it's worth it or not really depends on what you're looking to get out of it - we wanted to try out seats (ours are out of date in November) so it was a good chance to wander round the various seat manufacturers and see what the seats were like (rather than ordering them online). Very useful from that point of view as we've now got a shortlist to work through and see how the various options fit into the car.
We didn't bother with the live action arena - that's not included in the ticket price on Thursday and Friday. Once you've seen it once you don't need to see it again.
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