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Just as with Subaru('s apparent interest in maybe joining as well in few years), does there necessarily have to be link between the on track product and street car business? Or why smaller brands selling very specific vehicles would want to compete? The hybrid aspect etc doesn't necessarily matter at all for some either, some brands just might want the extra explosure top line LMP program brings. It's not like they can choose either now that the rules are forcefully mandating you to run with hybrids and fuel efficiency. You adapt.

Purely fighting for the top steps of Le Mans to increase the general brand explosure might be enough of a reason without other agendas. Especially as Lambo's heritage in motor racing has never been that great anyway. Currently GT3 and Trofeo, formerly GT1 and some random engine/misc alliances with teams here and there, but nothing major. This would greatly improve that side of things, even if the current prototypes don't greatly bear resemblance to road cars (McLaren's famous P1-rejection words). There can be some good ROI to be found considering the other alternatives

The remaining manufacturers in F1 are mainly there for general brand explosure as well, not to try to sell you direct road cars and technology.

Anyway, LMP2 will be cheap stepping stone without much effort.