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I think that his business savy is of more significance of his racing pedigree. He's not just a chemist, he's a businessman too. A good busniessman will not abandon an idea that could prove profitable if it doesn't see immediate, explosive sucess. Now if it looks totally doomed he might sell it off so that his name is less associated with the company's downfall, but i would hardly say that the ALMS is doomed.
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