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Never said a thing about amazing engines attracting the drivers.
What I said was that to 90% of the F1 fan base they don't care how "petrol head nirvana" the cars are. All they care about is following their favourite driver. Make the cars "perfect" as far as the hard core fan is concerned but remove the current drivers at the same time I bet the former won't make up for the audience loss of the latter. The cars aren't the most important thing is all I was saying. How the drivers get famous is irrelevant.
F1 has to compete with football, tennis, cycling, family movies and everything else that the average joe might be watching/doing on a Sunday afternoon.
American markets are very different to European markets. What a business can get away with the average american consumer they can't with the average european.
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