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Old 25 Nov 2018, 11:44 (Ref:3865701)   #36
GTRMagic
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Originally Posted by Mixer View Post
They have had plenty of interesting names over the duration, not only in naming rights, Steadfast is one very good one, and Sengled they had on a whole car.

They also got Red Rooster into the sport, and any FMCG is a big deal.

I think they learnt how to do the B2B thing from the time in HRT.
Steadfast Insurance Brokers is a listed business and is run by someone with the last name & lineage as the father who owned the RECs...
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