Quote:
Originally Posted by Driver TBA
Not trying to be a smartass, but who are the new sponsors the Kelly's bought in? Castrol and Jack Daniels are/were ex Perkins, Carsales was Craig Harris, Harvey Norman already existed with SDS. Norton came with Moffat.
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They have had plenty of interesting names over the duration, not only in naming rights, Steadfast is one very good one, and Sengled they had on a whole car.
They also got Red Rooster into the sport, and any FMCG is a big deal.
I think they learnt how to do the B2B thing from the time in HRT.