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Think about. A sign on a wall at the side of the track is painted on and is
there for the entire GP weekend. A digital advert superimposed onto the
grass can change lap to lap or half way through a GP for example.
I am sure with the technology they have these days they could even
have a different company logo for the telecasts in each country???
Basically this all means they can charge the same price a couple of
times over for the same piece of real-estate.....you can't do that for
a permanent painted wall!!!!
This is the reason you see blank green painted walls at some GP tracks.
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