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I never did get the whole barcode thing Ferrari ran when sticking Marlboro stickers on was banned. Williams ran a car that looked like a pack of Rothmans. As did McLaren a car that looked like a pack of Marlboro back in the day. I just don't get the Ferrari thing, never did jump out as "hey, go to the shop and buy some Marlboro fags".
Maybe I just don't get subtle...
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