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The one thing missing from John's editorial is of course the major reason why the mag will have run the feature in the first place - To sell more copies.
Ultimately that's the motivation behind any feature - to catch the attention of existing or potential readers - The fact that it features so prominently on the front of the mag means its likely to be targeting the latter - Why?
Well, it makes good business sense and, judging from the current subscription offers being made by Autosport they are clearly worried about the challenge posed from other media to their traditional market. The feature looks to be trying to draw 'floating' readers from the likes of Zoo magazine.
That's the likely reasoning behind it but it doesn't change the fact that captioning like "shunt heaven" and "flamin' hell" is pretty tawdry stuff in a magazine that numbers a large number of racers in its readership.
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