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World Cup viewership compared to ALMS? You've got to be kidding, dj.
If you're the organization that needs a revenue stream or the team that needs a sponsor, "getting out in front of the train" means absolutely NOTHING.
What a streaming will be worth in five years - or even two - means nothing to a team that needs a sponsor NOW. By the time your streaming has any value, your series will be gone and your teams will be out of racing (or in another series that gives them the exposure their sponsors REQUIRE).
This is not an "optional" thing, boys and girls. You want a series, it (and its teams) NEED to make money. End.
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