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Minutes ago, I was watching (actually listening) to the WGC Match Play golf championship on ESPN here in Uruguay. In the breaks, they show many more ESPN promotions than actual product advertising.
Well, they showed a pure adrenaline IndyCar promotion saying "Starting on March 2Xth". (Can't both to check the actual date). It's like five weeks to go, and they are showing ads already! And it was a good one.
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