Quote:
Originally Posted by Richard Casto
His basic take... Who is Whyte Bikes? Nobody has heard of them, so we couldn't have copied their logo.
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The fact nobody has heard of them is exactly why they
did copy them. They thought they'd get away with it because nobody would notice. This is a very common tactic when brands copy logos rather than make their own.
Which means that even their act of copying someone else's work wasn't even an original tactic in itself.