Quote:
Originally Posted by Umai Naa
Why would I choose to avoid a place of business, because they sponsor a team I don't follow?
It's just absurd.
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My dear old dad came close to that once. A long time cricket tragic he cracked the sh!ts with Pura milk after they renamed the Sheffield Shield the Pura Milk Cup. Maximising corporate opportunities and dollars were apparently more important to CA than respecting a hundred plus years of history and an iconic trophy.
Obviously its not the same with the V8's as they have pretty much trashed any links to the ATCC but nonetheless there is a right way and a wrong way to go about sponsorship.