Contract, time, desire, timing, there are a multitude of reasons why drivers would not be able to make a race during their season. I don't think contracts regarding being a Chevy/Ford/Toyota guy would be much here as they aren't using a styled car but rather Ray's designs. But there may be rules about only X number of other appearances and guys have those booked already. Think Larson's old deal restricted his midget playtime to a certain number of events each year only as a common example, people would see him at all kinds of midget events but only ran Chili Bowl and one other as that used his seat time and for a while he couldn't even run there.
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