Quote:
Originally Posted by MGDavid
You really could not be more wrong. The fans mean nothing to Mercedes - how many fans do you think buy brand new Mercedes road cars?
The MB marketing is to people who can afford new Mercs and are influenced by advertising the success, technology, reliability and engineering that F1 bestows on the brand.
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not entirely. you've listed the things that sell mercedes to *you*, which is all well and good but it functions on more levels than that. even the "poor" fans are free billboards and free viral marketing. people pay to wear mercedes branding and show it off all over social media. when some of those fans are able to afford mercedes cars (relatively easy to do with a lease scheme) that'll be what they'll do over a renault or a ford.
mercedes sell a vast majority of their cars through lease schemes nowadays. how many fairly low spec a classes do you see driving around? their profile in f1 and employment of hamilton has basically cemented their position as an aspirational brand, especially with those not so bothered about peak handling, but more about how comfortable and well styled they are.
it's like fashion brands selling handbags. you get the cheap mini versions that allow the younger customers a gateway into the brand. that satisfies the sense of belonging and feeling of privilege and wealth. build quality doesn't really matter at that level, the people buying that kind of product doesn't know the difference...
i love the way that each and every one of us who have gone "au contraire, sir" have given a totally different reason as to why. that in itself proves the point.