Quote:
Originally Posted by Richard Casto
Its a brilliant marketing campaign given the limitations they have to work with. You see people talking about it and you wonder "what exactly is Mission Winnow". You Google it. You find the website. You read the description. You leave with zero clue as to what it is. But you leave with one name in your head...
"Philip Morris International"
It is effectively an alternative logo for Philip Morris that sort of looks like the old one. Think of it as a "rebranding" for areas in which the old brand can't be mentioned.
Richard
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With all that rebranded Minnow Wission money, they better win both the WDC and WCC. It's been a while.