Quote:
Originally Posted by Sodemo
I think you perhaps have missed my point.
I agree, given the state of play in the 90s, £10M was unsustainable, but that's only because someone in a marketing department determined that the return on investment wasn't worth it any longer. If the potential return had been increased with better sponsor exposure, better TV coverage, then all of a sudden that £10M looks like a bargain.
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Better TV coverage? Outside of F1 what is better ? Free to air , live and all support races? Also back in Supertouring days it was sold Worldwide - even Airlines bought