If I can just add to what Richard has just said above, but the dilemma is not just attracting new viewers to watch F1, but it should be critical for Liberty to retain their old viewers. Unfortunately, due to the deals that both Mr BE and they have signed off on, they have achieved that, and as a consequence they are haemorrhaging at a rapid rate their past audience.
I did write an identical email to Mr E, FOM, FIA, GPDA, the Teams' representatives and Autosport when The Sky monopoly was announced some years ago to point out that they would be alienating their loyal base by going behind a paywall, and it is most telling that not one of them had the courtesy of even acknowledging receipt of the email. It is as if they had secretly decided that they would ignore any negative response from the public.
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