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Rather than the problem being about the rules, I think the problem is that there just isn't enough global adoption of any type of racing series. There's the WC in the US, DTM in Germany, S2000 in Europe, TC2000 in Argentina, Stockcar in South America, NZ touring cars...
If the "entire" world used the same rules, the S2000/DTM would definitely be "viable". A team can build a car and be able to sell it anywhere in the world. The factories could sell works cars to well financed independents. Well financed independents could then sell to cars to independents in lesser series or less financed series.
I think ST came the closest to being internationally adopted! It topped off in '96 with 13 national championships. Of course, people can debate does 5 cars make a championship.
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