Quote:
Originally Posted by S griffin
It seems tobacco companies are coming back to F1 after all this time
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I think this will be a short lived return, the Australian Health Dept is already questioning Philip Morris Mission Winnow branding on the Ferrari and others may follow suit if they see tobacco brands using F1 to promote smoking substitute brands and devices.
Chief marketing officer of BAT Kingsley Wheaton said the company will use the new partnership to "drive greater resonance" of its e-cigarette and tobacco heating products.